Developing a marketing strategy is a crucial part of any business whether online or brick and mortar. The marketing strategy of an Internet media campaign must be focused on the customer. Businesses want to focus on the customer because the Internet mainly offers a service to the consumer, and thus we should appeal to his/her general behavior.
Complete the following and answer the questions in an essay format:
- Select a web media of your choice.
- Develop a customer based marketing strategy to include:
- Objectives and performance measures
- Tactics for knowing the customers
- Methods for customer interaction
- Technique for conducting an internal assessment
- Implementation of action plans and strategies