Marketing Management 571
5.1 Design effective marketing communications.
5.2 Determine branding strategies.
5.3 Determine customer loyalty strategies.
Project: Client Pitch Presentation
1. Select a current product (OTC Drugs or Electric Cars) with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.
2. Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:
â€¢ Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
â€¢ Create a print ad and a video broadcast for the product featuring your new strategy (YouTube TM, video, or power point storyboard is acceptable).