1) Choose a real company from an automobile (car) industry which is involved in international business.
2) Identify an entry mode( Exporting/ Foreign Acquisition/ Greenfield Investment OR Joint Venture) that has been used by the selected company when expanding its car business to a FOREIGN market location. The identified case must be from Year 1990 and onwards.
Answer ALL Questions below !
1) Is this entry mode appropriate for the target foreign market ? Why ? Answer this question by analysing:
– Strategic Consideration: a) Is this entry mode in line with the company’s then strategic direction ? Why ?
b) Do you think the level of control, risks, return and integration associated with the entry mode is appropriate for the company’s strategy ?
– Environment factors: PESTEL ANALYSIS of the foreign market location. Choose only 3 FACTORS that are most related to the case. MUST analyse how the entry mode suits these 3 PESTEL factors.
– Whether the timing of entry and the scale of the entry are appropriate ? Why ?
2) Based on above analyses, what recommendations would you make to improve this entry ?
Other points to note
– Harvard Referencing style
– Minimum of 8 acedemic journal articles must be read and cited
– Analytical skills is important and DO NOT be descriptive.