Go to the four retail web sites and shop for a product. For example, if I were shopping for a pair of jeans, I
would try to find similar jeans at four different retailers. I might view Victoria’s Secret, GAP, J. Crew, Levi
because they all offer about the same quality and target similar markets. Answer the following questions in
a) Identify the retailers you chose and why.
b) How do you compare your experience shopping on the Internet to shopping in a local store for
this type of product?
c) What are the advantages and disadvantages of the Internet shopping experience?
d) Compare the retail offerings of the product you were shopping for:
a. product quality
c. suggestive selling
d. website features
e. design of website
f. ease of website use
g. closing of the sale
e) Which one of these sites would you use? Why?
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