You plan to hold a weekly breakfast meeting with your team of strategic planners to practice assessing an industry. For the upcoming weekâ€™s breakfast meeting, you told your team that they should be prepared to discuss the business environment or industry analysis of the home video rental industry.
- Identify the major players in the industry, and how they are each currently competing.
- Discuss at least 3 current issues that this industry faces; they could be favorable or unfavorable to the industry
- Describe which of the major competitors has the best chance of survival, given the issues identified; describe disadvantages to other players.