The Basis for Objectives
Read the following article: http://asternglance.com/sternco-essays-2/setting-communications-objectives/
- Locate the “who, what, where, when, why, how” questions and apply them to the case study.
- Why does the diner need to use marketing communications?
- Whom does the diner need to reach?
- At this point, where is the best communication (what are the best channels)?
- How will the diner say it?
- When will the communication happen?
- Create a SMART marketing objective for the diner.